Paul Hesla Resume 2021 ǀ ǀ (612) 562-5890


  • Developing archetypes for web delivery by keyword analysis, and the natural use of reoccurring terms.
  • Teaching applications of human language within the structure of Internet communications technology.
  • Sequences of self distinguished by of the ambiguity of human language - as opposed to prohibited use.


Keyword analysis, archetype development, and content development for server side marketing and consulting, website design, and web development. Network architecture for brand management and archetype development across platforms, and social networks. Compliance with web Best Practices capable of reaching obscure markets. High-speed universal presentations and Interactive Multimedia Solutions reaching the global community.


Reaching target markets with original material by generating meaningful deliveries of large sites. Complementary social networking applications illustrating the archetype of Identity, and the Trusteeship IMID, by creative use of content management systems while privately developing web sites (by contract only August 2001 – Current) using technology capable of international appeal. Please see: Promat Inc, The Trusteeship IMID, or IMID Ltd for examples of my work.


Developing, maintaining, and marketing web sites for corporations and individuals by creating archetypes, generating rhetorical content, and applying graphic design skills, multimedia presentations and interactive designs to deliver missions with Javascript, HTML, XHTML, XML, CSS, and PHP while hosting websites on UNIX operating systems, developing mail servers, SEO and W3C standards to help the sites reach their target markets.

Media Development Group:

Established five member non-profit publications firm in Berkeley, California (1994 - 1998) to meet the publishing needs of a group of 5 not-for-profit organizations. Organized the publication of works written, designed, and edited by the organizations members themselves. Developed and published newsletters, brochures, training manuals, conference literature and web sites for the NGO's.


Grant writing for a cooperative of developers and clients. Provided training for multimedia production and Board Leadership. Improved the efficiency of developing publications, increased the speed of content delivery, and decreased cost of content development. Improved the ability of our organizations to present diverse content. Began with 5 organizations, ended with 13.


Physiology major: University of Minnesota BA – 1991, Multimedia Studies Program SFSU 1994 – 1998, and The Center for Non Profit Management 1996 – 1998

Additional Skills:

  • Directed, managed and operated within Non Profit organizations as a board member, chairman, grant writer, and coordinator of programs.
  • Familiar with parliamentary procedure, Robert's Rules, budgeting, planning, organizing and implementing the goals of an organization as developed by consensus.
  • Successfully secured yearly grant money for projects, operated within budget to accomplish the missions of various organizations, provided educational opportunities, and met the requirements of foundations and the community.
  • Reported directly to agencies responsible for providing grant money, and held monthly meetings for numerous organizations with Foundation representatives in attendance.
  • Experienced public speaker, educator, and facilitator of problem solving. Guest speaker at College of Marin (Kentfield California), on the topic of formal problem solving.
  • Taught and used the problem solving model within organizational settings to resolve conflicts, identify goals, evaluate options, and develop sound action plans.
  • Awarded by California based Non Profit organization for community based activity.